You Can Count On Me

I subscribe to a newsletter published by the premiere Sales Training firm Carew International. It's called "Messages from the Mentor" and it's weekly message is short, to the point and monumentally useful.

The January 24th edition hit home with me. Read it, because it will remind you that when you put the customer first, you're really saying, "you can count on me".

Here's the newsletter copied in its entireity:

"You Can Count On Me

Customers are reluctant to take business away from a salesperson who is doing a brilliant job of attending to their needs and who can be counted on to come through for them in a clutch every day, all the time.

Even if your competitor comes in with a supposedly better deal, puffed up with lofty promises and a broad range of tempting concessions, remember, you are the incumbent. By virtue of the fact that you are a "known quantity" and a person the customer can rely upon to look out for their best interests. This means you always come through on your promises.

By doing this, you have created a pattern of predictability, or the "You Can Count on Me" factor that is of monumental value in the customer's eyes. Customers just don't dismiss the importance of a "You Can Count on Me" salesperson who doesn't let them down.

The reduced anxiety and resulting peace of mind that you bring to the customer relationship is evidence of your sincere concern and devotion to the customer's wellbeing. This devotion will be a powerful deterrent to anyone attempting to grab your business and run. Remember the "You Can Count on Me" factor. It's all about the customer trusting you."

Go to the Carew site and get your own subscription to "Messages from the Mentor".

What have you done today that shows you care?