Attention scarcity hurts the customer

What's stopping us from serving our customers, and growing our business, is not the lack of ideas, nor the lack of talent...it's the lack of the scarcest resource of all, attention.

The idea that attention is a commodity that needs managing has been discussed for many years. There was a book written about it, The Attention Economy. But 5 years after its publication we're still not seeing the idea catch hold.

Corporate America runs around going to meetings, burning off quite a bit of energy, while they throw their attention at all the wrong things. And, the customer tries to make sense of it.

Recall the last bad experience you had with a company. Did they really pay you the kind of attention you thought they should? Of course not, they didn't put you, the customer, first.

Go out and do something that shows you care.


View the book: The Attention Economy