Why are Dunn and Foley the "victims" of transparency? Because they did something wrong. If they had done something morally right they wouldn't care if their constituents had found out through transparency.
Similarly, if you hide from your customer those things that would disturb them and you can't explain your reasons to their faces, you should consider different courses of action. If you put your customer first, then anything you do can be explained, and transparency is not an issue...it becomes quite refreshing.
Customer intimacy, customer-centric, customer focused...not enough to build a brand... unless we put the customer first.
Ed Cone's blog on CIO Insight discusses this issue in Understanding transparency, the hard way.
Go out and do something that shows you care.
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